Explainer guide

How to make an explainer video with AI

An explainer video needs a clear message, readable pacing, and a finished edit. Here is how to turn a script or brief into planned AI video scenes with voiceover, captions, continuity, and a synced export.

By Video Loom · 2026-06-23

1. Start with one message

Write the core promise, audience, and call to action before generating visuals. A short brief gives the explainer a job, so each scene supports the same outcome instead of becoming a loose montage.

Define the audience and product promise.
Write the call to action before the scene plan.
Keep the first cut short enough to finish and review.

2. Turn the script into scenes

Break the script into timed beats with a shot prompt, camera note, caption cue, and reference context for each scene. Reviewing that plan before generation keeps provider spend focused.

Split narration into short visual beats.
Attach source media, product shots, or style references.
Review shot prompts before generating takes.

3. Add voiceover, captions, and export

Generate or import voiceover, align captions to the audio, compare generated takes, and finish the explainer on a timeline with the source media and final export settings intact.

Keep voiceover and captions tied to the scene timing.
Route shots by quality, speed, and cost.
Export a synced explainer cut from one project.

Try the workflow

Plan your next AI video in Video Loom.

Turn the guide into a project with scene planning, provider routing, continuity, review, and export in one workspace.

Open Video Loom View Explainer video generator

Questions

Common questions.

Can AI make an explainer video from a script?

Yes. The stronger workflow turns the script into timed scenes first, then generates video, voiceover, captions, and an export-ready timeline.

Can I use product images or source clips in the explainer?

Yes. Imported images and clips can sit alongside generated scenes, references, captions, and voiceover in the same project.